Uni-Net International, Inc.

Our interactive promotion program covers branding promotion, product launching and sales promotion campaigns

Branding promotion

Online branding has been gaining in popularity since rich media and multi-media techniques had made inroad into website development. It allows our clients to engage consumers in the interactive mode. This has been possible not only on the company's website but also on the Internet media. Repurposing of branding TVCF or video clips produced specifically for Internet has also become an effective means of engaging consumers in brand experience.

Sales promotion

As the Internet advertising infrastructure matures, our clients are finding online campaigns to be more cost effective than traditional offline promotions. There are two major advantages: an online campaign can be more precisely target focused, and it offers better measurability of the campaign results. Online campaigns are often accompanied by the use of Internet media to draw traffic to the promotion pages of the company's website. Keyword purchases of search engines can further draw additional visitors to the program. The interactive feature of online promotion programs, including games, contests and voting, can be very attractive to consumers. Online promotions are also strengthened by e-mailing operation, particularly when the site manages a membership system.

New product launching program

One of the important features of Internet marketing programs is to support product launching either in conjunction with the mass media or solely on its own by deploying the Internet media.

Loyalty promotion

There are three major programs offered in this operation: Online services, personalization and loyalty (membership) program. Online services have become a standard set of CRM programs on marketing oriented websites. They include inquiry service, post-purchase services, messaging service (including alerts and recall), contact us, and value-added services (including provision of lifestyle information, games and other entertainment content). Web page personalization is another form of customer relationship service, which includes provision of personalized web-pages, blog space and newsletters

.A loyalty program generally takes the form of a membership club which provides special benefits to members. A reward program for loyal customers is a popular tool used by online marketers in maintaining brand loyalty.

Tag:Interactive marketing ; Relationship marketing