Uni-Net International, Inc.

Internet advertising planning

Understanding of all the latest interactive marketing techniques forms the backbone of our Internet advertising planning. Under a selected interactive marketing strategy, we proceed to deploy the Internet media to carryout an online advertising campaign Our experience in Internet advertising planning dates back to 1999 when we became the first to offer a comprehensive Internet advertising service that includes creative, media and monitoring. This planning process precedes the production of web pages and Internet ads. It also paves the ground for Internet media placements.
We divide Internet advertising campaigns into three types: branding, display and direct response ads. A different creative approach is applied to each.

Branding ads -

Branding ads generally requires a high level of emotional involvement. Lately, emphasis is placed on multi-media presentation of brand image and messages on a large website space or even with complete take-over of an entire webpage. Creative integration with the offline mass media is imperative in most cases. Repurposing of a brand TVCF to fit into the Internet media is sometimes recommended.

Tag:Interactive marketing

Display ads -

Internet ads are prepared for product introduction, particularly during the pre-launching and launching periods. The use of rich media ads can often enhance consumers' perception of the product personality. The goal is to leave a strong impression of a product even if consumers do not click to the product page for further perusal. In-page video presentation of a product has gained in popularity.

Tag:Interactive marketing

Direct response ads -

Our response ads are very direct in order to draw a strong immediate impact. They are highly interactive to allow consumers to respond to the ad or to participate in an event. Internet ads for sales promotions are generally of this type. There are other response ads for member recruitment, public event participation and online survey.

Tag:Interactive marketing

Internet media operation:

Uni-Net has developed a unique media operation process that covers media planning, ad development, media buying & placement, and reporting & analysis as follows:

Uni-net's media planner starts with setting media objectives, strategies and buying tactics. This is followed by preparation of a buying plan that allocates the media budget on the selected media. A portion of the budget is set aside for search engine purchases. Advertising materials are then created and placed on the media. The uniqueness of our media operation lies in monitoring and adjusting of media and creative plans on a daily basis in order to ensure maximum returns from the media budget. The final report of media performances is submitted to the client together with analysis of the performance.

The results of the media performance for any given campaign is measured against our established norms in terms of reach, frequency, clicks and conversions for Internet site used and for each online ad that has been run. Any deviation from our norms are analyzed and reported to the client. Furthermore, a report of ROI is included in the final media execution report for each campaign.

Our service of providing the client with a report of the comparative performances among different Internet media makes our service very different from media orders that are placed directly with individual site. Furthermore, cost savings become even more substantial when these comparative reports are used as the basis for future planning.