Uni-Net International, Inc.

New marketing has come to encompass all phases of web-based marketing operations that have the capability of interacting with the target population.

Interactive strategy

The Internet has brought marketers a new opportunity to deliver one-to-one messages to consumers through such interactive features as selection of desired information type, personalization of messages, online inquiries and alerts. Interactive communication tools are abundant on web-pages as well as Internet advertisements leading to these pages. Emergence of rich media advertising that combines flash graphics and streaming video with the interactive function has made interactive communications even more effective. Recently, some very successful advertising campaigns rely on the use of commanding inputs (words or actions) by consumers to generate responses from the web (www.subservientchicken.com). Our planner continue to develop new interactive programs for our clients.

Virtual strategy

With the advance in programming, websites and Internet advertisements are increasingly capable of engaging consumers in virtual experiences. Experiencing the sensation of driving a car and weight reduction are some campaign examples. A virtual walk through a simulated exhibition environment is another example. This level of consumer engagement contributes to separation of Internet advertising campaigns from traditional mass media campaigns in terms of marketing payoffs. Automobile marketers are by far the leader in this race for virtual revolution. Our planners are well versed in this strategy. The use of video and audio have greatly enhanced virtual presentation of brand and product experiences.

Viral strategy

Viral communication is the online version of WOM (Word-of-Mouth). It is called viral because it spreads wider and faster over the Internet like a computer virus. Online viral communication is initiated by an Internet advertising campaign and its message is spread through consumers by mail transfers. Such famous Internet campaigns as Burger King's "subservient chicken" generated over 10 million mail transfers. Campaigns containing humor, a buzz word or an entertaining idea are considered good creative strategies to generate a viral effect. Our planners take full advantage of this digital capability in planning of Internet advertising campaigns. With a rapid increase in the number of blogs and forums in which consumers can interact, the viral effect of message transmission has become more profound.

Buzz strategy

The latest innovation in interactive marketing is to get consumers to talk about your brand or product by making your message entertaining or provocative over the web. Creating a buzz as a conversation starter on a company's web and sometime with an aid of Internet ads can be a very effective means of generating a message particularly when it is combined with viral transfers of the message among web surfers. With popularization of social networking on the web such as blogs and discussion groups, a clever buzz can spread even faster. Introduction of podcasting on the website can also stimulate creation of buzz messages with the Internet radio capability. Uni-Net is ready to assist you in deploying this new marketing tool.

Game strategy

The popularity of online games has begun to spread from the youth to other segments of the web population. Games on Internet ads have become a familiar landscape on the websphere. A game is often bundled with a contest in Internet advertising to promote products. It is also used to deliver product information in a more entertaining manner stimulating consumer's deeper involvement with the product. The type of games used online has also been extended from single-player games to multiple-player games with the latter gaining in popularity. Uni-Net has a group of game specialists working on online games used in Internet advertising.

Network strategy

Programs to promote blogs and other forms of interest-related and social networking has moved into the mainstream of Internet activities. Corporate blogs have gained in popularity among major corporations. Such blogs are used either to communicate with the selective targets, to establish a network among loyal customers, to send messages by corporate evangelists or to offer solutions by experts. When a blog is built into a corporate website, it can enhance the content of the site with contributions of texts, photos, podcasts and video clips from consumers (consumer-generated content).

Collaborative intelligence strategy

One of the outstanding strategic features of Web2.0 is collaborative intelligence where participants can contribute to the website content. Sharing of photos and videos has become part of website operation, in which contests and online voting are often offered as promotion.

Loyalty promotion

There are three major programs offered in this operation: Online services, personalization and loyalty (membership) program. Online services have become a standard set of CRM programs on marketing oriented websites. They include inquiry service, post-purchase services, messaging service (including alerts and recall), contact us, and value-added services (including provision of lifestyle information, games and other entertainment content). Web page personalization is another form of customer relationship service, which includes provision of personalized web-pages, blog space and newsletters

.A loyalty program generally takes the form of a membership club which provides special benefits to members. A reward program for loyal customers is a popular tool used by online marketers in maintaining brand loyalty.

Branding ads -

Branding ads generally requires a high level of emotional involvement. Lately, emphasis is placed on multi-media presentation of brand image and messages on a large website space or even with complete take-over of an entire webpage. Creative integration with the offline mass media is imperative in most cases. Repurposing of a brand TVCF to fit into the Internet media is sometimes recommended.

Display ads -

Internet ads are prepared for product introduction, particularly during the pre-launching and launching periods. The use of rich media ads can often enhance consumers' perception of the product personality. The goal is to leave a strong impression of a product even if consumers do not click to the product page for further perusal. In-page video presentation of a product has gained in popularity.

Direct response ads -

Our response ads are very direct in order to draw a strong immediate impact. They are highly interactive to allow consumers to respond to the ad or to participate in an event. Internet ads for sales promotions are generally of this type. There are other response ads for member recruitment, public event participation and online survey.

Permission strategy

Opt-in is important not only because consumers demand corporations be socially responsible but also this practice prevent the company from inviting a negative image.

Targeting strategy:

Target marketing is essential because members come from various regions with different needs and buying powers and behaviors.

Personalized messaging strategy:

The personalized messaging technique has been proven to be a very useful online marketing tool, as different marketing messages are prepared for different e-mail targets.